This too, is radical – by design.

Invented in the late 19th Century, the "ordinary" - more commonly remembered as the "penny farthing" - was anything but. Its design was credited with the evolution of the pre-gear, two-wheeled cycle from its sluggish predecessor (aptly named the boneshaker) into a functional means of transport. With pedals attached directly to the hub of the front wheel, the key to increased speed was in increased wheel size (so it turns out size DOES matter, people). Not without its drawbacks, the penny farthing's enormous front wheel made it challenging, dangerous-to mount and dismount, and it exacted a level of physical and financial endowment that reserved its use to an elite group of young, well-to-do sportsmen. While initially tremendously impractical for most, the penny farthing's far-fetched design played a critical role in paving the way for road cycling as we know today.

Free White Paper

Before you read any further, we respectfully ask you to consider these five reasons why you may NOT want to work with Red Pill Now:

We take risks.


And when we take risks, so do you. As the saying goes, there is no reward without risk. We're asked to solve a lot of tough problems. Problems others won't – or don't know how to – address. Along the way, eggs get broken – but we know how to clean up the mess.

We create our own scope creep.


We've never met an idea that wasn't worth consideration. Good thinking is hard to come by, so we beg our customers for more. Conversation and consideration takes time, but never fear – we're experts at sorting the good from the bad.

We're argumentative.


We’re not afraid to say “No.” In fact, we say it a lot, but only because our clients are frequently wrong (which is to be expected, else they wouldn’t have hired us). Simply put, we’re not “yes” people ...

We're not very practical.


We're not in this to get rich, and if a project isn't very interesting, we'll probably decline. In fact, we turn away more projects than we accept. We have to have our heads – and our hearts – into something to do our very best work.

We don't care what you want.


We get hired to solve tough business problems – and to build solutions people love to use. We value proof over opinion, so every project starts with what your customers need – rather than what you want.

Undaunted? So are we. Now let’s get started with some introductions. Meet your team.