Red Pill Development Solidifies Alignment with IBM Design Focus with New Hire

Earlier this years I had the chance to hear Phil Gilbert of IBM talk about the IBM Design Team. For me, and my colleague Nathan Freeman, it was one of the most insightful presentations I have heard from an IBM executive in quite a while. We were so impressed in fact, that we decided the next move Red Pill Development needed to take was to hire somebody with brand consulting, design and UI skills for our own company. It is therefore with great pleasure that we can announce that Bob Kadrie has joined Red Pill Development to oversee our brand strategy, creative direction and interaction design. Bob’s experience and skill sets will also be added to the roster of services Red Pill Development provides our clients including application and website design and development.

Over the course of his career, Bob has served as an advisor to senior business executives and non-profit directors from AT&T, The Center for Civil and Human Rights, Coca-Cola, Delta Air Lines, Emory University, General Motors, J.M. Huber, Neenah Paper, Rinnai Corporation and Worldspan, among many others.

In Phil’s presentation he spoke of the changes happening in the application development space. How important design is to the delivery of software that will meet the needs of a discerning market. This is summarized with a series of posters on the wall at the IBM Design Center.



The first products to have been developed using the IBM Design Center include BlueMix, Verse, and Connections Next. We’re impressed at how much better these products look compared with previous IBM products. IBM’s plans are to eventually hire a team of 1,000 design engineers from the top design schools around the world.

Red Pill Development cannot come close to the level of IBM’s investment, but Bob’s hire underscores our commitment to good design, and the inextricable impact it has on brand value, usability, software and services adoption, and business communications in general.

Bob is currently working with the Red Pill Development team to firm up our global brand and communications strategy, redesign our website, and expand our service offerings to clients in the days and months ahead.

Until then, if you have any questions about Bob’s role, or how he can add value to our work together, feel free to drop us a line any time.

Peter Presnell
Peter Presnell
CEO at Red Pill NOW. Strategist, technologist, blogger, presenter, and IBM Champion 2011/12. For years many companies have invested heavily in the Notes/Domino platform and I see my role as helping to find paths forward for that investment.

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